Greymer was established in 1980 in San Mauro Pascoli in the province of Forlì-Cesena, with the entrepreneurial intuition and managerial spirit of Luciano Alessandri. Greymer’s strong links with the local territory were immediately apparent, expressed through a close connection with history and culture.
In the early years of the 21st century, Greymer opened a new chapter in its history, and the graphic restyling of the logo captures the essence of belonging to the territory with a strong poetic element.
When Perla Alessandri from the second generation of entrepreneurs joined the company, she consolidated the brand’s identity, transmitting a new lifeblood that looked to the future, through innovative marketing and communication strategies, with a global vision of distribution and a contemporary interpretation of the brand’s creative style.
Today the brand is an example of fine Italian excellence and exports its collections around the world as an expression of the elegant tradition of Italian footwear.
At the end of 90s, Greymer begins a progressive phase of creative, productive and distributive development. An attention to grasp quickly the fashion trends, an ability to strengthen the collections with the focus on the materials quality and refinement of production procedures.
In the last few years, Greymer increased its notoriety thanks to an incisive communication made through social networks and the approval of influencers and celebrities, who understand the innovative spirit of the collections, becoming ambassadors.