The Good Ones is the DIVISION of MB Group dedicated to the STRATEGIC DEVELOPMENT of CONTEMPORARY BRANDS, conceived as a DYNAMIC PLATFORM where VISION, STRATEGY, and EXECUTION converge.
Operating as a consultancy lab, the division supports brands in defining and strengthening their commercial identity through a comprehensive approach that integrates licensing, distribution, and market positioning. Each project is guided by a tailored strategy, designed to translate creative potential into structured and scalable business models.
From the design of DISTRIBUTION NETWORKS to the development of RETAIL STRATEGIES and LICENSING AGREEMENTS, The Good Ones works across all KEY LEVERS OF GROWTH—ensuring ALIGNMENT between BRAND IDENTITY and MARKET PRESENCE.
Its expertise lies in building solid, coherent frameworks that enable brands to expand with clarity and consistency.
As the most GROWTH-ORIENTED and INTERNATIONALLY FOCUSED division of MB Group, The Good Ones plays a CENTRAL ROLE in driving EXPANSION, opening NEW MARKETS, and shaping LONG-TERM DEVELOPMENT PATHS for the BRANDS it partners with.
Founded with the ambition to go beyond traditional market access, the group provides brands with a solid industrial and commercial foundation. This integrated model enables greater control, stronger positioning, and the ability to scale with consistency and purpose.
From the design of distribution networks to the development of retail strategies and licensing agreements, The Good Ones works across all key levers of growth—ensuring alignment between brand identity and market presence. Its expertise lies in building solid, coherent frameworks that enable brands to expand with clarity and consistency.
The Good Ones is the division of MB Group dedicated to the strategic development of contemporary brands, conceived as a dynamic platform where vision, strategy, and execution converge.
Operating as a consultancy lab, the division supports brands in defining and strengthening their commercial identity through a comprehensive approach that integrates licensing, distribution, and market positioning. Each project is guided by a tailored strategy, designed to translate creative potential into structured and scalable business models.
As the most growth-oriented and internationally focused division of MB Group, The Good Ones plays a central role in driving expansion, opening new markets, and shaping long-term development paths for the brands it partners with.Founded with the ambition to go beyond traditional market access, the group provides brands with a solid industrial and commercial foundation. This integrated model enables greater control, stronger positioning, and the ability to scale with consistency and purpose.